18.04.2023

Вакансія: Communications Specialist – Consultant

ЗАВЕРШЕНО

Додано:
noskova

Scope of work

The Local Health System Sustainability (LHSS) Ukraine Activity works to support the Government of Ukraine (GOU) efforts to mitigate corruption and strengthen governance of the health care system and increase access to essential services through digital solutions, responding to war-related needs. It does this with the aim of supporting the GOU to put in place the foundation for institutional arrangements and capacity to govern and ensure telemedicine is safely and sustainably offered to the population. The project has been supporting the rapid and rational scale up of telemedicine capacity in the context of the Russian full-scale invasion through several partnerships established in 2022, and helps the GOU integrate urgent telemedicine support investments into the health system.

Telemedicine services have grown rapidly in recent years because of the COVID-19 pandemic and, with the onset of Russia’s illegal invasion, have become an essential tool to maintain access to health care. However, the growth of telemedicine use had been primarily driven by the private sector. As a result, regulations around telemedicine services were fragmented, and governmental roles and responsibilities were unclear. Furthermore, amid the ongoing war, Ukraine received numerous external offers for telemedicine support outside of its own health system, but its capacity to review these offers had been limited. LHSS is expanding its support to address these emergent needs and supported the MOH in effectively managing these telemedicine support efforts; identifying priority services and populations to develop tailored approaches to increase access to care; expanding provider-to-provider telehealth in health care facilities; and documenting and assessing both relevant international experiences and the ongoing use of telemedicine in Ukraine for the benefit of Ukrainian health sector decision-makers.

Specific objectives of the LHSS Ukraine Activity are the following:

Strengthen telemedicine governance, policies, and financing
Restore availability and access of essential services using telemedicine
Strengthen GOU capacity to respond to emergent war-related health conditions and interrupted access to health services

LHSS Ukraine seeks to hire a communications specialist to support development of social media communications plan and creation and dissemination of content through the social media platforms. In this position, the consultant will work closely with the LHSS Ukraine team based in Ukraine with guidance from the Chief of Party. Specifically, the consultant will:

Task 1: Support set up of social media accounts for the LHSS Ukraine activity and prepare a monthly communications calendar (content plan). The consultant will support LHSS Ukraine activity to create and maintain separate LHSS Ukraine social media accounts following the guidelines on separate that will be shared with the consultant upon hire and using login credentials provided by LHSS Ukraine activity. The consultant will create a communications plan for each month outlining when content will be posted on the social media and providing ideas as to the posts that can be shared. The consultant will draft posts with inputs from the technical team, select and edit photo materials suitable for publications, and schedule them to be published. The consultant will also respond to any comments and moderate the social media accounts.

Expected deliverables:

Prepare a communications calendar for the following month by the 20^thof a current month.
Publish at least 6 posts on each social media platform per month.
Create an engagement matrix capturing different statistics like followers, likes, shares, comments, etc. and share with the Activity team monthly.